Martin Avis
Ask 100 Internet marketers what their top money-making idea is
and you will probably get 200 different answers (most IM'ers
can't resist a fall-back plan!). But there is one 'concept' that
really seems to have come of age in late 2005 and is set to
explode into 2006 with all guns blazing - private label rights.
Up until very recently, 'private label rights' was something
that few people talked about and fewer still understood. The
idea of selling your work so that someone else could not just
resell it, but put change it any way they liked and even put
their own name on it seemed crazy.
And yet, private label rights ebooks have been quietly selling
through specialized membership sites and a select few people
have been making good money from them.
Most people are familiar and comfortable with the idea of resale
rights - where the owner of a book sells you the rights to sell
it for yourself and keep all the profits. After all, that is
only one step removed from traditional affiliate selling. But
private label rights go so much further - effectively giving the
private label rights purchaser carte blanche to do whatever they
like with the materials.
Where do private label ebooks come from?
In the main, the ebooks for which private label rights are sold
tend to be specially commissioned and written by ghost writers.
They are targeted at highly specific niche markets that the
originator has researched.
With a few exceptions, they tend to be fairly basic, workmanlike
books that fulfil a market need, but that are not likely to set
the world on fire.
They tend not to be earth-shattering best-sellers that divulge
great secrets and that can command huge affiliate and joint
venture networks.
That is not to say that private label rights ebooks are
worthless - far from it. They fill a great need because they
tend to be written to answer one specific set of questions
within a well- searched niche market. As a result, if marketed
correctly, they can make steady sales.
Going beyond the virtual covers.
The real benefit of private label rights ebooks comes from the
fact that you can do whatever you like with them.
It means that if you are clever, the book you end up selling
will be completely different to everyone else's. Instead of
being in competition with 500 other people who happen to have
bought the same private label rights as you have, by exercising
your right to change the content, reorder the chapters, add new
sections, add illustrations and pictures, create a new cover,
change the name of the author and create a compelling new title,
you can ensure that your version of the book is totally unique.
And of course, selling a private label ebook as an ebook is just
one possible use for the material!
In my book 'Unlock the Secrets of Private Label eBooks' I have
identified ELEVEN different ways that you can profit from your
private label rights ebook's contents! Several of those
strategies have nothing to do with ebooks at all.
The big secret that sets the professionals apart.
While it is true that there are a few professionals who are
raking in great returns from their private label rights
investments, the sad fact is that the vast majority of people
who, up until now, have bought private label ebooks have left
all their money on the table. They have either done nothing with
the ebooks that they have access to, or have simply used them as
they are provided.
And while this passive majority is standing around doing
nothing, the professionals are busy digging the gold from the
mine that each private label ebook represents.
Instead of looking at private label ebooks as an end in
themselves, see them as the beginning. Each ebook can be the
core of a great unique product, the content of highly targeted
and search-engine friendly website, the beginning of your own
unique Internet marketing empire.
For an enlightened few, private label ebooks will be the big
thing in 2006. The potential is huge - why not join with us now!
About the author:
Martin Avis is the author of the best-selling 'Unlock the
Secrets of Private Label eBooks' - a complete blueprint to
private label rights success. Discover how easily you can profit
from this goldmine at http://www.plrsecrets.com
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